Apple Senior Vice President of Worldwide Marketing Philip Schiller is now live on stage at the company’s special media event in California, and he just unveiled the new iPad mini.

“The iPad mini is every inch an iPad,” announced Schiller.

Specs:

  • 7.2mm thick— 23 percent thinner, “as thin as a pencil,” etc.
  • 53 percent lighter, 0.68 lbs, “as light as a pad of paper,” etc.
  • Colors: black with slate, white with silver
  • 7.9-inch diagonal
  • Exact same pixels 1,024-by-768—all software works unchanged
  • Bezels: made of aluminum, where as Android is plastic (Schiller comparing iPad mini to Nexus 7)
  • FaceTime HD camera
  • 5MP iSight camera
  • 802.11a/b/g/n, Ultrafast LTE wireless
  • 10 hours of battery life (ad: “largest and thinnest single-cell battery we have ever designed”)
  • A5
  • Lightning connector
  • 16Gb Wi-Fi base model starts at $329