ORLANDO, FL – Richard Lustig has been on Good Morning America and has his picture posted in the Ripley's Believe it or Not Museum.

"I'm the world's first and only seven time lottery game grand prize winner," said Lustig, who began winning big playing the Florida Lottery back in 1993.

Lustig published a book on increasing your chances of winning the lottery, which spent months atop the best seller's list of self-help books.

He says he has developed a method that has helped him repeatedly win Florida Lottery games, which he plays daily.

"It took me years of trial and error and a lot of losses to get to the point where I could play the game so there was a lot less losses and a lot more winners," said Lustig.

The odds are always against you when you play the lottery.

The odds of winning a $1,000 prize playing a $20 scratch off game can be around 1 in 2,000.

But Lustig believes you can increase those odds by playing smart.

"If you are gonna play scratch tickets, you buy ten tickets in a row of the same game," said Lustig.  "People who go through life hoping they're gonna get lucky are fooling themselves."

Lustig says this method works better than picking random tickets from displays, because it allows the player to eliminate more losing tickets faster and increases the odds that they will get winning tickets.

 He says getting repeated losing tickets are a sign that a player will eventually get a winner.

"Any common sense would tell you that the next ticket has a good chance of being a winner because there were five straight losers in a row," he said.

Lustig also encourages players to check out lottery websites and select scratch-off tickets that have the best odds or have more top prizes remaining.

The odds of winning larger prizes, like $1,000 or more, drastically increase when you increase the amount you pay for lottery tickets.

For instance, a $1 scratch off ticket may have odds of 1 in 120,000 of winning $1,000, but a $25 scratch off ticket may have odds of 1 in 1,333.

Lustig says it is vitally important to stay within your budget and don't lose more than you can afford to lose.

And if you happen to get lucky like him and win big, use those winning proceeds to pay off debts first before buying such things as a  new car, a new house or a dream vacation.

Lustig has been to the Florida Lottery Office 23 times to claim prizes of more than $600 since he began playing the lottery.