The press started it off by sending an orange rolling up the aisle during takeoff, becoming increasingly loud as they got the piece of fruit closer to the front.

New York Times reporter Michael Barbaro, who fancies himself an avid bowler, was finally able to launch the citrus almost to the front of the Boeing 737-400 from the middle of the plane.

Marco Rubio took notice first, sending the fruit cruising back to the press with exquisite aim. Then Florida Attorney General Pam Bondi gave it a try.

Finally noticing the game that was unfolding, Romney decided to play along, climbing out of his window seat with a smile and giving the fruit a roll down the aisle to the cheers of the press.