Japanese beverage maker Otsuka is sending a 1 kilogram titanium can filled with powdered sports drink and children's dreams to the moon. The specially designed canister, which contains a shipment of Otsuka's Pocari Sweat powder, will mark a disturbing new frontier for humanity: the first commercial product delivered to another world for marketing purposes.
The canister will be carried to the lunar surface aboard the first planned private moon-landing mission, set to take place in October 2015. Otsuka says it hopes that the stunt will inspire young people to become astronauts, so they can travel the 380,000 kilometers (236,121 miles) to our closest celestial neighbor, crack open the can, and consume the powder inside.
The capsule will be conveyed to the moon by the Falcon 9 rocket. The Falcon 9, designed to be a potentially reusable means of space travel by Elon Musk's SpaceX, has already made three successful supply runs to the International Space Station, but the planned mission in October 2015 would be the first time one of its rockets has successfully provided propulsion to the moon. After the Falcon 9 rocket has ignited its second-stage boosters and completed a four-and-a-half day journey to the moon, the Pocari Sweat-branded canister will be deposited on the surface by private company Astrobotic Technology's "Griffin" lander.