Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube.

She rose to fame with her viral video tutorials, sharing makeup tips and emulating looks inspired by Lady Gaga, Angelina Jolie and Barbie.

First came the fans. Then came the brands — then the money. Between her cut of YouTube advertising and various side deals, Phan said she will pull in more than $1 million this year.

"I'm no longer just talent," the 27-year-old said while applying makeup recently in a Santa Monica studio, a pile of beauty products strewn across a table in front of her. "It's a business."

Speaking on a panel at Vidcon, YouTube star Taylor said she touts only products she genuinely believes in, such as recent endorsements she did for Schick and Wonderful Pistachios.

Then she singled out a video she filmed for Hot Pockets.

"Ham and cheese — you were super yum," Taylor sings in the three-minute video, which ends with her taking a big bite out of a Hot Pocket and telling fans, "Guys, it's true — I'm in love with Hot Pockets!"